G — Brand Names: Listening Activity

Part 1 — Gist

1.

What is the main topic of the interview?

a) How companies choose brand names b) How to register and trademark products c) Why some brands fail in foreign markets

Part 2 — Sequence the topics (1 = first mentioned)

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1.

Companies named after founders (e.g., Burberry, Ferrari)

2.

Combination words/portmanteau (e.g., Vodafone, Microsoft)

3.

Local language origins (Samsung ‘three stars’, 1938)

4.

Latin & classical links (Nivea ‘niveus’; Nike goddess; rebrand timeline)

5.

Sound symbolism & letters (Starbucks and the “ST” sound)

6.

Bluetooth story (Viking king; runic initials in the logo)

Part 3 — Listening for detail

1.

What tweak was made in ‘Vodafone’?

a) ‘voice’ changed to ‘vox’ b) ‘data’ replaced with ‘digital’ c) ‘telephone’ used F instead of PH

2.

What does ‘Samsung’ mean in Korean?

a) Three stars b) Bright future c) New world

3.

When was the name ‘Samsung’ chosen?

a) 1954 b) 1938 c) 1971

4.

What was Nike’s original company name?

a) Blue Ribbon Sports b) Air Runner Inc. c) Victory Athletics

5.

When did the company change its name to ‘Nike’?

a) 1964 b) 1969 c) 1971

6.

Who founded Starbucks?

a) Three advertising executives b) Two teachers and a writer c) A chef and two baristas

7.

Why did they like the letters ‘ST’ for Starbucks?

a) An agency said the sound was powerful b) They are the founders’ initials c) It means ‘star’ in Latin

8.

What does the Bluetooth logo combine?

a) A B-shape and a blue dot b) The Viking runes for H and B c) A tooth symbol and a crown

Part 4 — Match each brand to its origin

1.

Burberry

2.

Ferrari

3.

Microsoft

4.

Vodafone

5.

Nivea

6.

Nike

7.

Samsung

8.

Starbucks

9.

Bluetooth

Part 5 — Reflection (short answer)

1.

Invent a brand name for a product you like. Explain the origin (founder, portmanteau, language meaning, sound symbolism, or story) and why it fits.

Attempt summary

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